Mailchimp: The Best Tool to Start Your Email Marketing Journey
November 30, 2021
Mailchimp: The Best Tool to Start Your Email Marketing Journey
Score 9 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Mailchimp
We [use] Mailchimp as an email marketing tool to send regular newsletter and survey invites to our registered doctor panelist[s]. We are creating email templates and survey questions using Mailchimp with their drag-and-drop feature. Landing pages and sign-up forms are used per campaign requirement. Onboarding with Mailchimp is simple and easy.
- Email marketing
- Sending blog updates
- Customer segmentation
- Workflows
- Email deliberately
- Advance reporting
- Workflows and automation
- As per our email marketing budget, Mailchimp is the best fit so far.
Since we are into B2B marketing, we can only use email to target our audience. However, Mailchimp provides us with two more channels, i.e. Google and Facebook Ads, to target them. We can also create/customize surveys to collect feedback from users. Unsubscribed users are auto-removed from the mailing list. Audience segmentation is another powerful feature.
With Mailchimp, we are able to maintain an average open rate of 60% and a click rate of 8%. The numbers are excellent for the Healthcare sector, especially when you target doctors and nurses from the USA and European countries.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes