Mailchimp: The Best Tool to Start Your Email Marketing Journey
November 30, 2021

Mailchimp: The Best Tool to Start Your Email Marketing Journey

Deepa Kumari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We [use] Mailchimp as an email marketing tool to send regular newsletter and survey invites to our registered doctor panelist[s]. We are creating email templates and survey questions using Mailchimp with their drag-and-drop feature. Landing pages and sign-up forms are used per campaign requirement. Onboarding with Mailchimp is simple and easy.
  • Email marketing
  • Sending blog updates
  • Customer segmentation
  • Workflows
  • Email deliberately
  • Advance reporting
  • Workflows and automation
  • As per our email marketing budget, Mailchimp is the best fit so far.
Mailchimp has [an] excellent user interface. It is simple and easy to use. It is the best fit for small-scale business[es].
Since we are into B2B marketing, we can only use email to target our audience. However, Mailchimp provides us with two more channels, i.e. Google and Facebook Ads, to target them. We can also create/customize surveys to collect feedback from users. Unsubscribed users are auto-removed from the mailing list. Audience segmentation is another powerful feature.
With Mailchimp, we are able to maintain an average open rate of 60% and a click rate of 8%. The numbers are excellent for the Healthcare sector, especially when you target doctors and nurses from the USA and European countries.

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We were looking for a reliable tool for sending our monthly blog newsletter to our existing panelists. We found Mailchimp to be [the] best fit. We can easily connect our domain by [the] authentication SPF and DKIM settings. User segmentation is simple and easy. We can use simple rules and start re-targeting our customer[s]. We can create email templates, landing pages, sign-up forms, and surveys all on one platform.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports