Quick and easy way to produce professional content, some caveats
December 21, 2021

Quick and easy way to produce professional content, some caveats

Craig Kroeze | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We used Mailchimp in our organization for sending a communication to a network of program dealers. Each quarter we needed to highlight new aspects of the program and Mailchimp allowed us to effectively and inexpensively reach out to a large distribution list of dealers. The population of dealers was constantly changing, but Mailchimp allowed us to easily manage the population of email addresses.
  • population management
  • simple email design
  • inexpensive solution
  • tags
  • reoccurring campaigns
  • spam filtering
  • Saved money on campaign design
  • Saved money on over other solutions
For a specific, and somewhat limited number of use cases, Mailchimp does, in fact, excel at its objective. But for most other purposes it is relatively ill-suited, and there are other solutions that would work better. We ended up using a custom solution that was part of our program management partner's suite of offerings.
We only used Mailchimp for email campaign management to one particular subset of dealers. We did not utilize their other offerings.
We learned a lot about what aspects of an email campaign management system are important including population control, slicing and dicing of your population based on different variables, and the need to modify content on a regular basis depending on the population receiving the communication. It is worth spending more money on a solution that makes these aspects very streamlined within your organization.

Do you think Mailchimp delivers good value for the price?

Not sure

Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Mailchimp is well suited to some specific scenarios like having a population of less than 2000 and sending simple, static, email campaigns out on a regular basis. If you need to constantly modify your population or the campaign, or if you need to send a campaign to a complicated subset of your population, that is much more challenging.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports