Overall Satisfaction with Mailchimp
We used Mailchimp in our organization for sending a communication to a network of program dealers. Each quarter we needed to highlight new aspects of the program and Mailchimp allowed us to effectively and inexpensively reach out to a large distribution list of dealers. The population of dealers was constantly changing, but Mailchimp allowed us to easily manage the population of email addresses.
- population management
- simple email design
- inexpensive solution
- tags
- reoccurring campaigns
- spam filtering
- Saved money on campaign design
- Saved money on over other solutions
We only used Mailchimp for email campaign management to one particular subset of dealers. We did not utilize their other offerings.
We learned a lot about what aspects of an email campaign management system are important including population control, slicing and dicing of your population based on different variables, and the need to modify content on a regular basis depending on the population receiving the communication. It is worth spending more money on a solution that makes these aspects very streamlined within your organization.
Do you think Mailchimp delivers good value for the price?
Not sure
Are you happy with Mailchimp's feature set?
No
Did Mailchimp live up to sales and marketing promises?
No
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
No