MailChimp - the best bang for your buck!
December 31, 2021
MailChimp - the best bang for your buck!

Score 9 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Mailchimp
MailChimp is used in my organization for direct marketing purposes. It enables us to communicate with our newsletter subscribers and send out emails to our donors. We use the segmentation function and lists in MailChimp, as well as its design capabilities, to reach different audiences and subscribers. We use MailChimp on at least a weekly basis to send out merged emails, newsletters, donor solicitations, and more.
Pros
- List segmentation
- Email design
- Metrics and reporting
- Ease of use
Cons
- Functionality
- Options for training/skill development for new users
- Greater reporting availability and granularity
- More segmentation options enables us to reach more subscribers.
- Ease of use enabled us to train more staff on its functionality.
- Ability to design emails improved our brand recognition and impact, increasing opens.
I think that MailChimp is better than Constant Contact and Vertical Response (not listed). Those are the two main ones that I have used. I think it is the most simple, easiest to understand, and best designed program of its type that I have tried. I worked for an organization where we had to train some people on the system who were not familiar with this type of product. MailChimp was by far the easiest for them to grasp without sacrificing features or appearance. In addition, it did everything that we needed it to do for a small organization with limited output and segmentation needs.
It was beneficial to be able to integrate MailChimp across the organization, although we had limited needs. Things like forms and newsletter sign-ups were easy to do through MailChimp. I know that there were also options to link to social media, which we did not take advantage of. Since our needs were limited in terms of marketing, we probably did not make full use of MailChimp's marketing features.
We had success in our open rates and received feedback that our newsletters looked a lot better - more polished and professional. I think that a lot of people judge an organization by how their emails and marketing materials look. Even with a small staff and limited budget, we were able to present ourselves in a positive light through using MailChimp since it looked far less dated than the system that we used before. It was also a huge success to train multiple staff members on MailChimp and have them grasp how to use it - something that we were not able to do with more "clunky" and difficult to use systems.
Do you think Intuit Mailchimp delivers good value for the price?
Yes
Are you happy with Intuit Mailchimp's feature set?
Yes
Did Intuit Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Intuit Mailchimp go as expected?
Yes
Would you buy Intuit Mailchimp again?
Yes
Intuit Mailchimp Feature Ratings
Ecommerce User Experience
- Segmentation
- Campaign templates
- Email marketing
- Reporting
Through MailChimp we were able to use simple segmentation features and improve the look and feel of our email marketing materials. It was easier for us to integrate sign-up forms and customize emails to individuals using their built-in tools. This helped us to appeal to more subscribers and improve our brand image.
We were able to improve our customer segmentation, mostly by importing lists that we pulled from other sources and creating different lists in MailChimp. We did not take as much advantage as we could have with MailChimp's internal tools, but I think that was beyond the expertise of our staff and the needs of our organization. I know that it is not as granular as other systems that I have used, but I think it makes up for that in simplicity and ease of use.
Comments
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