Mailchimp is Better Than Other Email Clients
April 10, 2022

Mailchimp is Better Than Other Email Clients

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

I use Mailchimp to design newsletter templates that our team can use to create individual emails. I also create and send individual emails. We are also able to track open rates and see which types of emails and topics our readers respond to.

Pros

  • Newsletter templates
  • Relatively easy to use
  • Has a good amount of features

Cons

  • More flexibility in template design
  • Could improve user interface
  • Mailchimp has helped us send well design emails
  • Mailchimp alerts us to things like image size, so we can send emails that won't be problematic for users
  • Emma
We previously used Emma, but found it difficult and rigid to work with. Once we were in the process of developing a new newsletter design for our emails, we developed mockups and tested the mockups on both platforms. We were not able to achieve the desired design with Emma. However, we were able to do it in Mailchimp.
Mailchimp is easy to use and navigate. The dashboard is easy to navigate around to view metrics or start a new email campaign. Mailchimp also has a lot of pre-built templates that you can use for your emails. You can use them as is or customize them to suit your needs. Mailchimp has a lot of features that allow you to customize just about every aspect of your email.
We have mostly used Mailchimp to build emails, but I look forward to exploring the landing page features.
With Mailchimp, we are able to send newsletters to our readers that have open rates that are higher than the industry. We even have high open rates when we send emails on weekends. We even have readers respond to our email and send replies. Our emails also drive traffic to our website.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Mailchimp is suitable for sending long, complex emails with multiple images and blocks of content. It is very useful for newsletter-style emails. If you are looking to mostly send short basic emails, another email service may be better for this.

Intuit Mailchimp Feature Ratings

6.2
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
6
Mobile optimization
6
Email deliverability reporting
6
List management
Not Rated
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
6.0
Standard reports
6
Platform & Infrastructure ()
Not Rated

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