Item: Mailchimp
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use Mailchimp to design newsletter templates that our team can use to create individual emails. I also create and send individual emails. We are also able to track open rates and see which types of emails and topics our readers respond to.

Pros and Cons

Newsletter templates
Relatively easy to use
Has a good amount of features

More flexibility in template design
Could improve user interface

Return on Investment

Mailchimp has helped us send well design emails
Mailchimp alerts us to things like image size, so we can send emails that won't be problematic for users

Alternatives Considered

Emma

We previously used Emma, but found it difficult and rigid to work with. Once we were in the process of developing a new newsletter design for our emails, we developed mockups and tested the mockups on both platforms. We were not able to achieve the desired design with Emma. However, we were able to do it in Mailchimp.

Usability

Mailchimp is easy to use and navigate. The dashboard is easy to navigate around to view metrics or start a new email campaign. Mailchimp also has a lot of pre-built templates that you can use for your emails. You can use them as is or customize them to suit your needs. Mailchimp has a lot of features that allow you to customize just about every aspect of your email.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

Mailchimp is suitable for sending long, complex emails with multiple images and blocks of content. It is very useful for newsletter-style emails. If you are looking to mostly send short basic emails, another email service may be better for this.

Mailchimp is Better Than Other Email Clients

Software Version

Overall Satisfaction with Mailchimp