Mailchimp is essential for all businesses!
October 08, 2023

Mailchimp is essential for all businesses!

DeAndre Bellows | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

Mailchimp is an essential part of our marketing. Since we are a non-profit, we needed something that would be efficient and affordable. Mailchimp satisfies both of those demands, with a simple and easy to use interface. We primarily use it for sending out new articles, YouTube videos we post and general awareness about our foundation and all the work that is done.
  • Scheduled Posting
  • Optimized Time to Post
  • Segmented Emails
  • Analytics per email
  • New update made the UX a bit more tough to read
  • Mailchimp has positively impacted our donations with an increase from last year of 25% year-to-date
  • The cost negatively effects us, as it has increased steadily since we've gotten mail chimp.
Mailchimp is an essential part of any business, small or big. Since we are a non-profit, we needed something that would be efficient and affordable. Mailchimp satisfies us because of the simple and easy to use interface. We primarily use it for sending out new articles, YouTube videos we post and general awareness about our foundation and all the work that is done.
Being an all-in-one inclusive tool, Mailchimp excels at app to app connection. The primary other function we use in MailChimp is the integration between MailChimp and Google Analytics, which not only provides insight to our mail activity, but also gives insight to what people click most when viewing the email and where they are interested in being directed to.
Mailchimp has provided us with the opportunity to reach not only our core audience, but also ophthalmic oncologists that we haven't been connected with before. Also, the A/B testing has aided in making sure we are sending out the best emails as possible, maximizing our content and making sure everything is perfect before sending out.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Since we are a non-profit and rely on donations, Mailchimp is a great way to spread awareness about our foundation, what we do and the work we put in. It allows people to seamlessly access our website adding to our foot traffic and converts those viewers to donors which is why we love Mailchimp.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
7
Standard reports
8
API
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8