Item: Mailchimp
Rating: 7
Author: Maciej Glowacki

Use Cases and Deployment Scope

We use Mailchimp for regular newsletters which are sent out to our mailing list. We do these newsletters on a monthly basis and have a database of over 5,000 users.

Pros and Cons

Ease of use
Basic
Easy to navigate

Better pricing options
Tailored UK portal
Better design features

Return on Investment

Better word of mouth
Increased case studies
Redirection to website

Alternatives Considered

dotMailer

Dot mailer was a trial whereas we were offered a good deal with Mailchimp.

Usability

There’s room for improvement and more guidance for B2Bs where Mailchimp may lack focus within the field.

All-in-One Marketing Platform

We haven’t used the all in one room as we think there’s a lot more we need to monitor.

Lessons for Success

How easy it is to create email campaigns, we have created successful ones within hours and have seen great returns

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

Having used it for a B2B, I think it is tailored more towards B2C businesses as it gives more flexibility for e-commerce rather than focusing on industries such as manufacturing and engineering.

Hoping for more B2B features soon

Software Version

Overall Satisfaction with Mailchimp