Mailchimp for Small Groups
October 18, 2023

Mailchimp for Small Groups

Lisa Reinhart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

We use Mailchimp to send community newsletters and marketing related materials (non business docs). It works well for us because it is a light lift in training, allows us to connect other products that we use and we can easily send out nice looking pieces. We really needed a product that our volunteer board could use to engage with our members and encourage involvement in events like parties and get togethers but also work to set up things like neighborhood clean up days.
  • Manage mail lists, opt ins and opt outs
  • Provide basic deliverability reporting and allow for resends
  • Is really easy to train a basic user
  • There isn't a lot of flexibility in templates - so sometimes we have to be creative to make them work
  • List Managment
  • Ease of Send
  • Reporting
I like and would recommend Mailchimp and a solid basic starter platform for email marketing management. I think it provides a solid background and starting point for an entry level email marketer.
We have not used the all in one features, but have used the platform as a way to communicate with both HOA members and non members living within our community.
We have successfully found an alternative way to communicate with both HOA members as well as non members in the neighborhood that does not have us solely relying on social media

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is ideal for a small non profit or a small business just getting started. It lets you reach your audience and stay within the parameters of compliance (which many aren't aware exists). However if you are really interested in getting into the weeds and using things like audience segmentation, variable content, lead journeys etc - you need to either invest in a higher level version of MC or look at alternative products. Email Marketing Matters!

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
6
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
API
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated