Marketing automations made easy
February 07, 2024

Marketing automations made easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

Mailchimp is mostly used for massive edm campaigns. It's the most cost effective tool for us when sending over 5k emails at once.
The drag and drop modules allows our team to work on different comms at the same time, without having to rely on a specific design or having to wait for someone to code it.
  • Drag and drop module
  • Audience management
  • Marketing automations
  • Landing design module could be more complete. It's very limited.
  • The Sales tool is good for very small businesses
  • The reporting could be more complete
  • Higher open rate
  • Our marketing list grew
  • Reduced bounce rate
  • Reduced unsubscriptions
It was a very important tool to start testing our audience and marketing strategies. With the audience insights we were able to define our buyer personas in a more accurate way, as well as define what's the type of content that our audience enjoys the most.
The UX/UI experience is better which makes it seem like it's better, when they are both very similar on terms of features.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

It's a great tool for anyone who needs to start with marketing email campaigns and automations. The predictive segmentation comes very handy when foerst starting to know your audience. Customer support is great and are willing to help anytime.

Mailchimp Feature Ratings

Dynamic content
7
Ability to test dynamic content
6
Landing pages
5
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Calendaring
8
Event/webinar marketing
5
Social sharing and campaigns
6
Social profile integration
6
Dashboards
5
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
5
Third-party software integrations
8