Item: Mailchimp
Rating: 3
Author: Verified User

Use Cases and Deployment Scope

We used Mailchimp for email marketing over several years.

Pros and Cons

Getting signed up is easy
Has good templates out of the box

Designing custom templates
Navigating the account

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign and Constant Contact

Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp.

Other Software Used

HubSpot Marketing Hub, ActiveCampaign, Constant Contact

Mailchimp is a great email marketing tool. Our issues with the platform relate to how difficult it is to close your account when ready. Not only is there not a clear way to cancel your account, you cannot close your account if you have contacts in the platform even if you are not sending emails. In my experience, customer support is not helpful when you are trying to close your account. There was very little documentation on how to close the account and what was required to close the account.

Not a Mailchimp Fan

Software Version

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Support Rating

Alternatives Considered

Key Insights

Do you think Mailchimp delivers good value for the price?

Are you happy with Mailchimp's feature set?

Did Mailchimp live up to sales and marketing promises?

Did implementation of Mailchimp go as expected?

Would you buy Mailchimp again?

Other Software Used

Likelihood to Recommend

Mailchimp Feature Ratings