MailerLite will make you want to develop newsletter campaigns
February 28, 2022

MailerLite will make you want to develop newsletter campaigns

Bianca Sloane | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

You hear a lot about the power of having an email list/newsletter. I used another provider for a few years, but the UI was so confusing and intimidating that it made producing a newsletter feel like a chore. I had heard a lot about MailerLite and decided to make the switch and boy am I glad I did. It's intuitive, easy to use and the customer service is responsive and helpful. It has simplified the newsletter process for me and made it a lot less stressful. I highly and enthusiastically recommend MailerLite.
  • User Interface.
  • Customer service.
  • Workflow management.
  • The workflows are pretty easy to manage, but the groups/segments can be a little confusing.
  • The use of affiliate links is clear as mud (I mostly blame the big retailer who shall remain anonymous for this).
  • Certain integrations with my website are a little clunky.
  • Would like to be able to integrate with my FB page, but apparently don't have enough followers. Kind of a bummer.
  • Would love to have a LinkChecker feature to check that my newsletter links aren't broken without having to check links manually.
  • Open rates (good).
  • Click throughs (not so good).
Mailchimp was just confusing. Nothing makes sense, it was hard to find things and customer service was nonexistent. The aggressive spam reporting was also a turnoff (one person reports you as spam and MC freaks and threatens to shut down your account). Ridiculous.

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

Ease of use/UI and customer service.

MailerLite Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Standard reports
10
Email Previews
10