Mixpanel - Great Tool For Insights Into Application Usage and Analytics
December 07, 2018
Mixpanel - Great Tool For Insights Into Application Usage and Analytics
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
We use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.
- Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
- The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
- Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
- Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
- While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
- Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
- Able to see usage of various application pages, allowing us to see what areas are used the heaviest and thus are important to spend resources on, as well as what pages are rarely used and perhaps need to be improved.
- Easy to build reports, automating some previously manual processes and thus saving time.
- In addition to just usage and traffic volume, the visualizations on filtered and segmented data allows us to understand HOW our application is being used, helping to drive product road map. Very useful way to get key insights on your application.
Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool for both technical and non-technical employees to use and benefit from.