ON24 - Spend a little extra to get a lot more!
Updated July 31, 2020
ON24 - Spend a little extra to get a lot more!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We utilize ON24 for all of our live webinars and some on-demand content. It provides an excellent user experience with reliable performance. It allows us to deliver our content to users on a wide variety of platforms without installing software or other headaches that traditional webinar platforms have. Additionally, the branding and customization available within the platform is unmatched.
- Lead generation
- Training
- Branding - The entire ON24 interface can be customized with widgets and custom imaging/colors exactly how you need it.
- Reliability - The platform works on basically every device and browser out there with no software required. We receive 10x fewer complaints from attendees about ON24 versus other platforms we have used.
- Impresses our Audience - We regularly have presenters and attendees from outside of our member association ask us what platform we use and how they can use it!
- Cost - It is a more costly solution than other options out there. For smaller presentations, there are better options.
- Not all features included - If you want to get certain analytics or other features, you have to pay even more.
We are integrated to HubSpot via a 3rd party iPaaS service. ON24 handled most of the setup work and has been very attentive to maintaining the integration. While there was some time involved to initially set that integration up, once up and running, it has worked flawlessly and has given us an opportunity to integrate more data than we would've with a standard "out of the box" integration you might find elsewhere that only gives typical fields like name, email, etc. instead of ON24's solution which lets us sync all the data we need.
- Increased attendance on webinars.
- Increased affiliate sponsorships due to more impressive interface and more attendees.
- Reduced employee time spent setting up and maintaining webinars.
- Integrate with CRM/marketing automation software
On24 gave us a professional digital presence instantly. We were able to add many additional online events easily when COVID-19 hit, shifting all of our in-person events to digital. Our members and local chapters have all been appreciative of the ability to use the platform.
- Webex Meetings, Zoom and GoToMeeting
ON24 blows Webex Meetings and GoToMeeting out of the water for reliability. Zoom is comparable for performance but can't match the branding and flexibility offered by ON24. If you only have small meetings, Zoom may meet your needs okay, but for any meeting over a couple dozen people, ON24 handles them with ease.
We can manage most of our account and setup on our own. For more complex portions, like connecting to our marketing/sales CRM, On24 includes great services to help us set up and adjust those integrations as frequently as we need to. When new privacy laws went into effect, we were able to implement a compliant solution with very little time spent on our side.
ON24 Feature Ratings
ON24 and Communications During a Pandemic
- Lead generation
Using ON24
5 - Marketing, Sales, Executive, Operations
2 - General marketing and operations support staff with basic knowledge of internet browsing and some very minor HTML.
- Sales/lead gen webinars
- Internal/membership webinars
- Training
- Converting live events to digital
- Online conferences
Evaluating ON24 and Competitors
Yes - Cisco WebEx - Replaced to due many technical issues.
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
The customer experience was our #1 motivator. Our webinars are an important part of our mission and if we are constantly having tech issues, they are no longer a tool for us. With On24, the reliability has always been there and the professional look/feel made it a clear choice for switching.
I don't think that we would.
ON24 Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - It is included in our channel pacakge.
Yes - Yes- absolutely.
We had them make an update to the integration between On24 and our CRM. A few weeks later, we realized we needed to change it. There were no complaints from their team and the issue was resolved very quickly.
Using ON24
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- The custom widgets are very easy to implement
- Registration pages are simple
- The only difficult feature are the registration fields that depend on a country selection. It is time consuming to select all of the countries that the field should show for.
Yes - Great!