Optimizely lets you test easily with low overhead.
April 04, 2016
Optimizely lets you test easily with low overhead.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Magento
Overall Satisfaction with Optimizely
We utilize Optimizely to test our clients UX on the Magento platform. It is easy to install and there is a handy module for Magento that makes it easy for clients to add the snippet to their site. Optimizely is very easy to use and even better if you have jQuery knowledge. It loads fast and allows you to test many things on the site without a lot of overhead and minimal effort. If you are a savvy user it is easy to work with. If someone isn't savvy and tries to use the editor there is a risk of breaking your site. For example, if working with a product detail page template, be wary of using their WYSIWYG editor on any dynamic information like pricing. It can turn it into a static html element on the page. Overall it's a great tool that allows you to be nimble with your testing and has great reporting on the results of your test.
Pros
- Test setup is easy and doesn't take a lot of company resources.
- The impact on page speed is incredibly small.
- The results dashboard gives great insights to how your test is performing and you can track multiple goals.
Cons
- I'd like to see more tools comparable to Visual Website Optimizer (VWO). Like user recordings and in page analytics.
- If you have a dynamic area of information and edit it you pose a risk to making the page templates dynamic data static across the site. Pricing is a great example of this.
- Increased click through rates from homepages for clients.
- Improved conversion rates from product detail pages.
- Tested category pages and increased conversions.
Optimizely is lacking a lot of the tools that VWO offers. My favorite being user recordings because of the valuable insight you get on the UX.
Using Optimizely
1 - UX / CRO
1 - Front-end development, jQuery, HTML, CSS
- Testing CRO for clients
- Testing internal lead generation
- Testing our lead generation funnel using mutliple landing pages / funnels.
- Testing checkout processes for our clients.
Evaluating Optimizely and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
None, but they change their pricing structure too often and we are considering other vendors.
Optimizely Implementation
- Implemented in-house
Change management was a small part of the implementation and was well-handled
Optimizely Training
- Self-taught
It was easy and I became Optimizely platform certified.
Configuring Optimizely
Implement the snippet high up in the <head> so you avoid any flashing while loading the test.
No - we have not done any customization to the interface
No - we have not done any custom code
Optimizely Support
| Pros | Cons |
|---|---|
Good followup Knowledgeable team Problems get solved No escalation required Support cares about my success | Not kept informed Difficult to get immediate help Need to explain problems multiple times |
They provided a great detailed explanation on testing pricing using a workaround method.
Using Optimizely
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Convenient Feel confident using | Lots to learn |
- Changing static text or css elements.
- Viewing the results. They are easy to interpret.
- Editing anything dynamic.
Comments
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