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Easy, helpful, recommended
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3345101
Emma Low profile photo
May 31, 2019

Easy, helpful, recommended

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

We use Optimizely to organize, test, and make decisions about our project ideas. Both the Marketing and Development teams can access the tool to input new ideas, and monitor ideas in testing.
  • The separation between idea organization (PM) and test experimentation.
  • Clean, easily navigable interface.
  • Integration with tools like JIRA and Slack makes it easy to stay organized.
  • The analysis input is not obvious and requires a few too many clicks to find an update.
  • A few UX tweaks can make a big difference - ex. in PM, you need to click a section, then click again to start typing. One click should be enough.
  • Allow deletion of PM categories.
  • Good one-stop interface to save time on idea organization and prioritization.
  • Winning tests have been implemented to increase ROI.
Many experiments can be ongoing, your traffic is the only limiter. More advanced exclusivity rules could help squeeze the best use of traffic.
A few UX faults, but an overall clean interface that's easy to use.
Saves time and keeps us organized by housing experiments and ideas in one place and integrating well with other tools.
It is excellent for A/B testing front end changes of any kind. It is not as easy to test pricing.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
Not Rated
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
Not Rated
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
5
Test duration calculator
7
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
Not Rated
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
Not Rated
CSV export
Not Rated
Experiments results dashboard
Not Rated