A two year view of Optimizely A/B and personalisation
May 30, 2019

A two year view of Optimizely A/B and personalisation

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We are utilising the Optimizely A/B and Personalisation platform to facilitate the optimisation of our core website. It is used daily by the CRO specialist to implement tests and personalisation campaigns. We harness insights from our data, and Optimizely allows us to realise our hypothesis through testing.

Pros

  • Simple UX, easy to navigate
  • Powerful targeting and audience creation
  • Flexible and able to handle all our testing demands

Cons

  • Ability to save JS and CSS changes at the same time when using the code editor
  • A way to organise active tests into groups
  • A way to delete unnecessary archive tests and campaigns
  • Increases in CVR
  • Increases in Revenue
  • Decreases in bounce rate & exit rate
Amazing tool, but would be good to include the other tools that go along with testing like heat mapping, session recording, program management, etc. Make the entire package from one provider.
Tool is super simple and intuitive to use as both a beginner or expert user.
Optimizely makes the amount of testing we can do much faster and gives us a central location to manage the results of our testing program.
Only had a small exposure to this, but Google's offer feels very steered toward marketers and small businesses. Optimizely has all the power I need to run experiments and personalisations full time.
If a business is looking to start A/B testing, Optimizely is simple enough to start but has scalability for when a businesses experimentation program develops.

Optimizely Web Experimentation Feature Ratings

8.0
a/b experiment testing
10
Split URL testing
7
Multivariate testing
7
Multi-page/funnel testing
9
Cross-browser testing
7
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
7
Advanced code editor
8
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
9
Test duration calculator
Not Rated
Experiment scheduler
9
Experiment workflow and approval
6
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
Not Rated
Mutually exclusive tests
9
9.5
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
8
8.5
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
10
Test reporting
Not Rated
Results segmentation
8
CSV export
8
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

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