A two year view of Optimizely A/B and personalisation
May 30, 2019
A two year view of Optimizely A/B and personalisation
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
We are utilising the Optimizely A/B and Personalisation platform to facilitate the optimisation of our core website. It is used daily by the CRO specialist to implement tests and personalisation campaigns. We harness insights from our data, and Optimizely allows us to realise our hypothesis through testing.
- Simple UX, easy to navigate
- Powerful targeting and audience creation
- Flexible and able to handle all our testing demands
- Ability to save JS and CSS changes at the same time when using the code editor
- A way to organise active tests into groups
- A way to delete unnecessary archive tests and campaigns
- Increases in CVR
- Increases in Revenue
- Decreases in bounce rate & exit rate
Optimizely makes the amount of testing we can do much faster and gives us a central location to manage the results of our testing program.
Only had a small exposure to this, but Google's offer feels very steered toward marketers and small businesses. Optimizely has all the power I need to run experiments and personalisations full time.