Optimizely for marketers
Updated June 28, 2019

Optimizely for marketers

Emily Emmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Optimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.
  • Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse.
  • Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues.
  • Great training and certification resources.
  • Limited visibility to product roadmap and ability to influence that roadmap.
  • Mandatory transition to new platform with no access to previous testing was inconvenient (2018).
  • Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.
  • Simplicity and ease of use has improved test agility, enabling us to test often!
  • Experimentation has provided significant impact on our conversions and conversion rates.
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Optimizely is extremely easy to use with a great interface, excellent training tools, and resources, and my favorite their best-in-class technical support (they're all engineers with a high tolerance for low technical knowledge).
Optimizely can be a one-stop-shop for designing, implementing and analyzing simple tests. As test complexity rises the ability to perform more detailed analysis to include additional details such as the number of pages visited, average time per visit, and bounce rate by variation requires integration with a 3rd party analytics tool. Fortunately, integrations with Optimizely are pretty straight-forward making an analytics integration fairly simple.
Optimizely competes with many other products. Adobe Target, Monetate, Convert.com, Maxymizer are a few competitors. Optimizely is one of the most affordable solutions given the set of features and capabilities. While it may be slightly less robust in features (particularly around multi-variate testing) as Adobe Target it provides far more testing agility since it doesn't require tests to be set-up by IT resources.
Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
8
Multi-page/funnel testing
10
Cross-browser testing
8
Mobile app testing
Not Rated
Test significance
9
Visual / WYSIWYG editor
10
Advanced code editor
10
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
9
Test duration calculator
6
Experiment scheduler
10
Experiment workflow and approval
9
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
9
Mutually exclusive tests
7
Standard visitor segmentation
10
Behavioral visitor segmentation
7
Traffic allocation control
10
Website personalization
7
Click analytics
10
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10