Optimizely for marketers
Updated June 28, 2019
Optimizely for marketers
Overall Satisfaction with Optimizely
Optimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.
- Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse.
- Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues.
- Great training and certification resources.
- Limited visibility to product roadmap and ability to influence that roadmap.
- Mandatory transition to new platform with no access to previous testing was inconvenient (2018).
- Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.
- Simplicity and ease of use has improved test agility, enabling us to test often!
- Experimentation has provided significant impact on our conversions and conversion rates.
Optimizely competes with many other products. Adobe Target, Monetate, Convert.com, Maxymizer are a few competitors. Optimizely is one of the most affordable solutions given the set of features and capabilities. While it may be slightly less robust in features (particularly around multi-variate testing) as Adobe Target it provides far more testing agility since it doesn't require tests to be set-up by IT resources.