Item: Optimizely Web Experimentation
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

We use it across 10 to 15 sites, all to test UI/UX, SEO, and conversions.

Pros and Cons

User Support: you can see that they at least try to take care of their customers.
The tool was moderately useful for A/B testing with a decently friendly UX/UI.

Made the mistake of changing prices on existing customers for the same or less features.
Still drags down page performance.

Scalability

I wish there was a way to support multiple sites with the same general template.

Usability

We used it, and we probably would have kept using it if prices never changed.

Alternatives Considered

Google Optimize

Well, I can't because we dropped Optimizely.

I'm sure Optimizely is suited for anything that has users. The problem really is in the current pricing. Funny thing is, they'll fight like no tomorrow to keep you and reduce their prices, however, it's still not worth it for fewer features. This is seriously a case of "if it ain't broke, don't fix it."

Next time, if there is ever a next time, don't change prices on continuing customers.

Overall Satisfaction with Optimizely

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Scalability

Usability

Optimizely Platform Scope

Alternatives Considered

Likelihood to Recommend

Optimizely Web Experimentation Feature Ratings