Optimizely Review
July 18, 2022

Optimizely Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

As one of my business's most important traffic fonts and a lead generation came from Web Pages we need to focus on this area and we discovered that A/B tests can do a big difference direct on the company and ROI, from the leads, blogs, and other initial and landing pages to sales and sales contact pages.
  • A/B tests
  • Load page time
  • Page Performance on all devices
  • Integration with other analytics tools
  • Non-code pages (WordPress, example)
  • Portugueses support
  • Test A/B options
  • Performance optimization tool
  • Targeting tools for better performance (audience fit)
  • Grow of 60% Leads to my funnels
  • Reduced the cost per lead in a half
  • Increased sales by 20%
Optimizely is an integrated solution that supports all the performance areas and does the analytics while working on all other areas. The products I use were a lot more simple, they helped me but in a limited way so I came to search for software and tool which fitted really well.

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

No

Actually, all businesses need a nice internet presence, mainly with websites. From developing these websites and functions to optimizing the page performance Optimizely will do really nice work and make the challenge so easy. If the business has no web designer or developer I think simple software will do the job.

Optimizely Web Experimentation Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
7
Multi-page/funnel testing
8
Cross-browser testing
9
Mobile app testing
10
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
9
Page surveys
8
Visitor recordings
8
Preview mode
6
Test duration calculator
7
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
7
Client-side tests
8
Server-side tests
8
Mutually exclusive tests
8
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
10
Heatmap tool
7
Click analytics
10
Scroll maps
8
Form fill analysis
8
Conversion tracking
9
Goal tracking
7
Test reporting
9
Results segmentation
7
CSV export
9
Experiments results dashboard
9