Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely Web Experimentation within our marketing teams to test B2B marketing websites. Optimizely makes it easy for us to quickly setup testing things like calls-to-action or even different image treatments on landing pages. We have custom tracking setup to even segment many of our users. Even without a dedicated team for testing Optimizely helps us spin up multiple tests across multiple web properties easily.
- A/B Testing
- Flexible Implementation
- WYSIWYG Editor
- Wordpress Page Builder Integration
- Multiple increases of over 200% in clickthrough rate!
- One test netted us over 120% increase in conversions!
- Gave us the tools to actually do testing. Before everything was based on anecdotal knowledge.
Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We needed to be able to test our own properties.
Do you think Optimizely Web Experimentation delivers good value for the price?
Are you happy with Optimizely Web Experimentation's feature set?
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
Would you buy Optimizely Web Experimentation again?
This would be a great tool for a small team that has some technical skillsets that is interested in being able to do a lot of testing. However, I would not recommend this to a team without any technical support. Good thing is Optimizely Web Experimentation does offer paid services for teams without the skillsets needed to set things up.