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Best in class experimentation tool
October 13, 2023

Best in class experimentation tool

Aaron Ginn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Use the tool to solve business problems, optimize conversion, and reduce risk.
  • Ease of use
  • Good stats model
  • Easy to understand results
  • Data cohesion
  • Data/analysis presentation
  • Analysis repository
  • Searchable insights library
  • Code recommendations based on previously written tests
  • Web conversion growth
  • Shopping engagement improvements
  • Retention improvements
  • Feature adoption/optimization
It's designed for scale and ease of use.
Would probably save around 20% of my team's time.
It's better and more user-friendly.
Well suited:
- Testing content
- Optimizing flows/funnels
- Reducing risk by directing users

Less appropriate:
- Launching complex features
- Aggregating expected impact of combined tests

Optimizely Web Experimentation Feature Ratings

9.1
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
9
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
9
Advanced code editor
10
Preview mode
8
Test duration calculator
7
Experiment scheduler
8
Experiment workflow and approval
Not Rated
Dynamic experiment activation
6
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
10
9.8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
9
8.3
Form fill analysis
Not Rated
Goal tracking
9
Test reporting
8
CSV export
8
Platform Integration Features ()
Not Rated