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Optimizely Web Experimentation is the leader in all things CRO
October 13, 2023

Optimizely Web Experimentation is the leader in all things CRO

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to a/b test new design elements and page changes on our website.
  • Ease of use
  • Education
  • Calculation
  • Desktop app
  • Side by side experiment comparison (tabs)
  • Avoided implementing insig ideas
  • No need to use devs
  • Ease of use
It's great.
We can build, analyze, and rescope.
Best suited for people who aren't familiar with a/b testing but also people who know what they are doing.

Optimizely Web Experimentation Feature Ratings

8.1
a/b experiment testing
10
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
8
Cross-browser testing
7
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
9
Advanced code editor
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
7
Dynamic experiment activation
5
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.5
Standard visitor segmentation
7
Behavioral visitor segmentation
7
Traffic allocation control
10
Website personalization
10
8.0
Form fill analysis
6
Goal tracking
9
Test reporting
8
CSV export
9
Platform Integration Features ()
Not Rated