Optimizely Web Experimentation
April 15, 2024
Optimizely Web Experimentation
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We're a mid-sized university with a need to better cater to our current student base and also be able to target prospective students with marketing campaigns to grow our cohort. Moving to Optimizely Web Experimentation has provided us with a great opportunity to do this. We can make use of many of the features that Optimizely Web Experimentation supports to do so with agility and efficiency, given the small size of our website team.
- Reusable blocks
- Clean and coherent design
- Version control
- Greater integration of features
- Coming from Squiz Matrix, the lhs asset tree is missed
- Allowed deployment of new information architecture and design
- Expense and time made for smaller overall website delivery
- Difficult to navigate at times
We've used a/b testing for work within marketing campaigns to ascertain which approach to these campaigns is best suited to potential students.
Do you think Optimizely Web Experimentation delivers good value for the price?
No
Are you happy with Optimizely Web Experimentation's feature set?
No
Did Optimizely Web Experimentation live up to sales and marketing promises?
No
Did implementation of Optimizely Web Experimentation go as expected?
No
Would you buy Optimizely Web Experimentation again?
No