Amazing tool that is easy to use and understand!
Updated January 07, 2025

Amazing tool that is easy to use and understand!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We are a consultancy company that utilize Optimizely Web Experimentation for our clients. We are heavy into experimentation and starting to introduce personalization.

Pros

  • Accessible experimentation for net-new programs
  • Previewing on the site with the debugger tool - allowing us to debug custom metrics as well
  • WZYWIG tools

Cons

  • Integration with GA4, we're experiencing data-loss of about 15%
  • Having to create custom tracking that doesn't always translate
  • The stats engine over-simplifies the results if you aren't trained to interpret.
  • Risk mitigation
  • Trying out new content
  • Quick iterations
I think Optimizely Web Experimentation is accessible, easy to use, and fun! But it does over-simplify the results and that takes deep understanding to scale.
We use it to split A/B/n traffic and build, we do all other things outside of the tool

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is best suited for net-new clients that want high-velocity testing.

Optimizely Web Experimentation Feature Ratings

6.6
a/b experiment testing
10
Split URL testing
6
Multivariate testing
6
Test significance
1
Visual / WYSIWYG editor
10
Advanced code editor
6
Preview mode
10
Experiment scheduler
5
Client-side tests
5
7.3
Standard visitor segmentation
10
Behavioral visitor segmentation
5
Traffic allocation control
9
Website personalization
5
4.5
Results segmentation
7
CSV export
2
Platform Integration Features ()
Not Rated

Using Optimizely Web Experimentation

5 - Developer, Experimentation Analyst, Experimentation Test Manager, Strategist
3 - Developer - QA'ing code, identifying opportunities to reduce flicker on screen, identifying or correcting bugs between Optimizely and GA4

Data Analyst - Prep the experiment with the correct KPIs, ensure they are tracking in QA mode, analyze data based on full report and segments

Test Manager - QA experiment, communicate QA process with stakeholder, launch and monitor test, complete test, update admin data
  • A/B/n Testing
  • A/B Test Reporting
  • A/B Test Development
  • A/B Test QA
  • The QA/Preview tool allows us to identify any hiccups with the variant and the live production site
  • We are utilizing a QA cookie alongside the QA environment to better hook into a clear QA environment
  • Multi-Variate Testing with major content-heavy pages
  • Configuring specific audiences and deploying specific tests to them
  • Split testing a feature redesign or feature flagging
Easy to use, good user interface, easy custom tracking, integration with GA4, support team, OptiCon was very helpful, interested in the new products on the roadmap & how they can support Web Experimentation

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