Optimizely Web Experimentation User in the Travel Industry
November 19, 2024

Optimizely Web Experimentation User in the Travel Industry

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Experimentation in our product funnels to decrease drop-off at each step as identified by our analytics tool.

Pros

  • User experience
  • Stats engine
  • Flexibility

Cons

  • More detailed results recap
  • Editing experiment details after changing to concluded status
  • Increases CVR and revenue
  • money saved not investing in feature/design initiatives showing insignificant effect
Have not experienced and challenges in this area
The ability to manage our experimentation program from a single platform had led to efficient processes from ideation to sharing results.
Optimizely Web Experimentation appeared to be much more user friendly and easier to self-manage than AB Tasty

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Well-suited for determining more optimal user experiences and improving conversion rates. Less suited for complex site changes if you don’t have the appropriate skill set.

Optimizely Web Experimentation Feature Ratings

9.6
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
9
Visual / WYSIWYG editor
9
Advanced code editor
9
Preview mode
10
Test duration calculator
8
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
Not Rated
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
9.6
Form fill analysis
10
Goal tracking
10
Test reporting
8
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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