Understanding the relationship between SRM and Eloqua can be very complicated. Unfortunately the SRM team did not have an Eloqua expert who could clarify answers to very important questions that we had regarding the technicalities of the software.
The user interface for the engagement and listening module within SRM is not as user-friendly as that of competing products.
In order to market effectively, we need a system that allows us to match our database contacts to their social IDs for marketing. Unfortunately Oracle SRM does not have this quick functionality. The current model for SRM relies on an extensive amount of time and campaign effort in order to gain social market intelligence on your known contacts.
We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs.