TrustRadius
Oracle SRM at Lenovo
https://www.trustradius.com/social-media-analyticsOracle Social CloudUnspecified7.659101
Alena Van Dalen profile photo
Updated July 29, 2017

Oracle SRM at Lenovo

Score 1 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Oracle Social Marketing

Overall Satisfaction with Oracle Social Relationship Management (SRM)

Oracle SRM was used in an attempt to solve the social ROI problem in the NA Commercial Marketing department. However, the product did not deliver what we expected.
  • SRM allowed us to tag all social content to Eloqua campaigns and track known-user interaction on the posts.
  • The SRM publishing feature allowed us to publish content seamlessly to multiple networks.
  • The media mixer solution was a quick, easy, and polished solution for event social displays.
  • Understanding the relationship between SRM and Eloqua can be very complicated. Unfortunately the SRM team did not have an Eloqua expert who could clarify answers to very important questions that we had regarding the technicalities of the software.
  • The user interface for the engagement and listening module within SRM is not as user-friendly as that of competing products.
  • Drive revenue (social media marketing)
In order to market effectively, we need a system that allows us to match our database contacts to their social IDs for marketing. Unfortunately Oracle SRM does not have this quick functionality. The current model for SRM relies on an extensive amount of time and campaign effort in order to gain social market intelligence on your known contacts.
Social media content and community managers.
We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs.
Oracle Social Relationship Management (SRM) may work for you, primarily if your organization uses Eloqua as a marketing automation system. However, I would recommend looking into other tools.

Oracle Social Cloud Feature Ratings

Using Oracle Social Relationship Management (SRM)

Other Software Used

Relationship with Oracle

Return on Investment

  • SRM has catalyzed our methods for tracking social media activity and user involvement with our content.