Oracle SRM at Lenovo
Updated July 29, 2017

Oracle SRM at Lenovo

Alena Van Dalen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle Social Marketing

Overall Satisfaction with Oracle Social Relationship Management (SRM)

Oracle SRM was used in an attempt to solve the social ROI problem in the NA Commercial Marketing department. However, the product did not deliver what we expected.

Pros

  • SRM allowed us to tag all social content to Eloqua campaigns and track known-user interaction on the posts.
  • The SRM publishing feature allowed us to publish content seamlessly to multiple networks.
  • The media mixer solution was a quick, easy, and polished solution for event social displays.

Cons

  • Understanding the relationship between SRM and Eloqua can be very complicated. Unfortunately the SRM team did not have an Eloqua expert who could clarify answers to very important questions that we had regarding the technicalities of the software.
  • The user interface for the engagement and listening module within SRM is not as user-friendly as that of competing products.
Social media content and community managers.
We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs.
Oracle Social Relationship Management (SRM) may work for you, primarily if your organization uses Eloqua as a marketing automation system. However, I would recommend looking into other tools.

Oracle Social Cloud (legacy) Feature Ratings

Using Oracle Social Relationship Management (SRM)

Relationship with Oracle

  • SRM has catalyzed our methods for tracking social media activity and user involvement with our content.

Comments

  • Samantha Liu | TrustRadius Reviewer
    Samantha Liu
    (Vendor Representative) commented 8 years ago
    Hi Alena, Thank you very much for sharing your feedback on Oracle SRM. We’re so glad that you’re satisfied with SRM’s robust integration with Eloqua (Oracle Marketing Cloud), and other SRM features including Social Media mixer and Publish. We're sharing the cons you mentioned with our customer success team - I hope you’ll actively engage with them, so that they can help address your concerns. Above all, please know that we we will continue making every effort to improve our product capabilities and support services to meet (and exceed!) your expectations. Thanks, Samantha

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