Good system for real-time and historic analytics
April 23, 2022

Good system for real-time and historic analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.

Pros

  • Real time data analytics of published stories

Cons

  • Filtering by time, sections, author, etc if fiddly/moving between pulse/historic, etc can be clunky and make searching difficult - UX/layout
  • Saving and editing saved filtered searches not intuitive
  • Gives real-time data on the audience that helps make real-time decisions about the publication of news.
  • Has helped us drive traffic and engagement
Doesn't come with an integrated overlay like Chartbeat, but is more intuitive (just) than GA. Seems more accurate and detailed than Chartbeat but less than GA. It's my go-to for day-to-day traffic engagement but monthly I'm more likely to look at in-house GA-generated reports.
The UX is not intuitive and there are a lot of steps between changing and altering displays - I used it for nearly a year before finding out I could save filtered searches to display just the site sections I oversee. Setting up the saved searches is clunky and slow and can't be changed.
The company as a whole has largely adopted regular use of Parse.ly and it's reliable enough/user friendly enough to be useful.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Watching live analytic insight is very useful and looking by day or month gives good snapshots of traffic and audience engagement. Looking at the audience's journey into and out of the story is not so good nor is seeing how video engagement is performing etc. Insight on pages and how people read is not there.

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