Overall Satisfaction with Salesforce Platform (formerly Salesforce App Cloud)
We currently use Salesforce as a central hub for all of our data. While we have to retain all the data, we don't need all of it for a marketing purpose. The data that we do use allows us to segment groups by different interests within one platform (instead of querying multiple platforms for the results).
- Privacy
- Mobility
- Versatility
- Non-Profit Pricing
- Costs for larger organizations may grow quite high
- Involved learning curve for admins (though, well worth the learning)
- Higher quality of data management and integrity
- Increased workload in user/system management which has lead to a higher winning rate