Item: Salesforce Experience Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Salesforce App Cloud is being used predominantly within Marketing and Sales. It is our single source of truth for all prospect engagements and customer management. As a sales rep, I rely on Salesforce daily to keep track of tasks relating to my accounts and to measure/improve my performance week to week.

Pros and Cons

Visualizes the performance of a team
Tracks all customer/prospect engagements
Enables easy communication between departments on the statuses of clients

Reporting functionality has quite a learning curve to set up
Sometimes SO many features that I'm overwhelmed and miss out on relevant ones
Can be a burden to update at times

Return on Investment

Salesforce has increased revenues dramatically
Gotten sales and marketing much more aligned on initiatives
Given us a baseline of performance that has helped us improve

Alternatives Considered

Outreach, SalesLoft and Salesforce Lightning Platform

We're loving Salesforce App Cloud for our single source of truth. We're using a couple of similar products that are more equipped for dialing functionality or auto emailing. But Salesforce App Cloud has been the most robust in terms of integrating with the other apps we're using and being flexible to our changing initiatives.

Other Software Used

Outreach, Carta (formerly eShares), Expensify

Likelihood to Recommend

In any instance where you're selling into large accounts where several stakeholders exist, Salesforce App Cloud is well suited. Any kind of enterprise business would benefit. If it's a very transactional business or small brick & mortar store where ongoing relationships aren't nearly as critical, it wouldn't be as relevant. You could likely get by with a lighter weight CRM.

Salesforce App Cloud has helped our business grow

Overall Satisfaction with Salesforce Platform (formerly Salesforce App Cloud)