Item: Salesforce Commerce Cloud
Rating: 8
Author: Felipe Veicer

Overall Satisfaction with Salesforce Commerce Cloud

Use Cases and Deployment Scope

As the digital content coordinator, I use Salesforce Commerce Cloud to design, create, update, and enhance our site and user experience. There are no "problems" that I address. Rather, I help giving more visibility to our brands by actively helping on their websites.

Pros and Cons

Pros

Easy to see how a page will look like from a mobile experience
Easy to have other regions mirroring the same design by falling back from default.
Toolkit is a good tool to check for future updates when you have stuff scheduled.

Cons

I would love if there could be some sort of automatic revision. Meaning that if there is something looking weird on the page design, it would flag it so we can take a look and see if we did it on purpose that design.
The user experience in Salesforce Commerce Cloud lags a bit. The way the stuff is designed, it makes it look like it's an old platform. Having a modern design can help new users.
it logs me out super fast and I have to keep logging in if I am not actively on the page for a few minutes.
The toolkit on some of the locals, such as Canada for example, has a weird URL that I cannot use it outside of the Salesforce Commerce Cloud platform. The US however, allows me to paste the URL in a browser since the URL is the staging one that we use.

Return on Investment

It depends on the brand. Some are working very well like Giro and we can see a higher conversion rate and revenue.
Fox in another hand, has been negatively impacted with conversion rate and revenue but this is not limited to Salesforce Commerce Cloud.
It would be nice to have a better visual tool that helps us to see how an HTML component will look like. This matters a lot with the user experience and can impact positively or negatively our numbers.

Usability

This is the one thing I think Salesforce Commerce Cloud can improve on. The overall usability lags. I think that the design of the platform is outdated. If you check other platforms such as Magento or Shopify, their design and the way that they organize thigs is much more "modern" and it helps a lot for us as the user to understand what each section does. Analytics is also something I think it can be improved allowing more freedom for us to see different times of the year, compare, export, forecast and etc.

Alternatives Considered

Adobe Commerce (Magento Commerce) and Shopify Plus

Salesforce Commerce Cloud is as good as the other platforms. On some of my past reviews I pointed out what Magento and Shopify do better than Salesforce Commerce Cloud and what Salesforce Commerce Cloud does better. To quickly recap:
-Salesforce Commerce Cloud makes it very easy to see how something looks like on mobile.
-I think Magento and Shopify analytics are much better than Salesforce Commerce Cloud and intuitive.

Key Insights

Do you think Salesforce Commerce Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Commerce Cloud's feature set?

Yes

Did Salesforce Commerce Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Commerce Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Commerce Cloud again?

Yes

Other Software Used

Shopify Plus, Yotpo, Google Analytics

Likelihood to Recommend

Based on what I use Salesforce Commerce Cloud for, Salesforce Commerce Cloud works well to design and update pages with the components we have. It helps a lot the mobile view as well when deigning pages. I think Salesforce Commerce Cloud analytics could be better. I wish we could export and filter stuff. Shopify is a great example to follow when it comes to website analytics and this matters a lot.

Salesforce Commerce Cloud Feature Ratings

Comments

Please log in to join the conversation

Felipe's Review