Clearly a leading CRM in the marketplace
Overall Satisfaction with Salesforce Lightning Platform
Salesforce Lightning is a great CRM tool with a user-friendly interface. It's being used by sales, sales ops, and marketing. We use it across the company to have good visibility of each opportunity. This helps management get good forecasting and make educated decisions. Regarding business problems, I think Salesforce Lightning can be overwhelming since there are so many tabs and integrations. Most of the time, it is time consuming to find the information needed.
Pros
- User-friendly.
- Streamlining and visibility.
- Intuitive.
Cons
- Overwhelming at times.
- Hidden information.
- Hard to fine-tune.
- Fast and streamlined process.
- Need to involve several people to get some info.
- Easy to move the needle for opportunities.
I thought it was less confusing and definitely easier to use and more straightforward. However, it has much less integration and the usage is limited to a simple customer relationship management tool. The design is less intuitive and less modern than Salesforce Lightning. I would still recommend Salesforce over Dynamics GP.
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