Item: Salesloft
Rating: 10
Author: Christian Banach

Use Cases and Deployment Scope

We use SalesLoft across our team of sales directors to help create a repeatable, scalable, and importantly, personalized, prospecting program to keep our clients' pipelines full of meetings with their dream clients. SalesLoft eliminates the need to use multiple sales tools, making our team more effective and more efficient in their outreach efforts.

Pros and Cons

Create Multi-Touch / Multi-Channel Sales Cadences
Automated Activity Logging
Personalized Email Automation

We've experienced some Salesforce/SalesLoft syncing issues with prospects that are in multiple sales reps' workflows
The analytics could be stronger
Customer service is responsive but could be more helpful at times

Return on Investment

Increased efficiency
More meetings
More closed business

Alternatives Considered

Outreach

I have been on a demo for Outreach and its features seem similar to SalesLoft, but the price point is higher for Outreach. There appear to be some features available in SalesLoft, but not in Outreach (and vice versa). But all of the major features we use appear to be in both platforms.

Other Software Used

Winmo, Google Drive, Salesforce Lightning

Likelihood to Recommend

SalesLoft is perfect for sales reps willing to put in the effort to write customized/personalized emails to their prospects. For the complex B2B enterprise sales environment our company works within, this is essential to break into the cluttered inboxes of senior-level decision-makers. On the other hand, if your target market is small businesses, where you're not customizing/personalizing, SalesLoft is less appropriate.

The Emerging Sales Tool Your Agency’s Business Development Program Needs

Software Version

Overall Satisfaction with SalesLoft