SEMRush is a great starting tool for anybody working in the search space
Anonymous | TrustRadius Reviewer
September 10, 2018

SEMRush is a great starting tool for anybody working in the search space

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SEMRush

SEMRush is being used to keep our company in the know about our organic search rankings, keyword performance, and page performance in the SERPs. SEMRush is specifically used by myself to get a better handle on which pieces of content are ranking for the most search terms, which pieces of content are ranking highly for said search terms, and what percentage of our traffic is coming from specific landing pages and/or search terms. It's an incredibly valuable tool for any marketer that's interested in the organic or CPC health of their website.
  • SEMRush does an excellent job of providing insights into every keyword your site ranks for, individual pages rank for, and how much traffic each of those keywords is driving
  • Keyword/competitive research is a strong point of SEMRush, from being able to analyze competitors' search positions and traffic, to finding new keywords your site can rank for, there's a myriad of possibility within SEMRush to get the upper hand on competitors.
  • The whole interface is very user-friendly, so the crossover features between SEMRush and Google's products that offer similar functionality are much easier to pick up on.
  • A very minor thing, but it's not as easy as clicking a link to view a page that ranks for a certain term. The links are always internal and point to the page analysis for a particular page. It would be nice to just click on that link to view the page, but the reasoning for the current UX makes sense.
  • It would be nice to see what percentage of the total search volume for a query ends up on your site. For example, a query with 15k searches/month might yield 10% of my business's organic traffic, but I have to calculate what that percentage equals in sessions and then find that as a percentage of the total search volume. Easy to do on a one-off scenario, but a pain to export and do formulas every time you want to do that analysis in bulk.
  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
SEMRush has the best value for what you get. Moz and Ahrefs are superior in specific things, but the cost of a single user account is much higher for the same reporting limits, and the difference in functionality in the keyword tracking and organic search tracking is marginal relative to the cost difference.
SEMRush is very well suited for anybody looking to do keyword research and keep an eye on their site's organic/paid health/traffic. For raw search/keyword research it is my favorite tool on the market, especially for the price. For those looking to mine backlinks and that are more focused on growing a backlink portfolio, a tool such as Ahrefs would be more appropriate as it's competitive analysis across all dimensions and it's backlink indexing is much more robust.

SEMrush Feature Ratings

Keyword analysis
10
Backlink management
6
SERP ranking tracking
8
Page grader
Not Rated
Competitive analysis
5
Site audit / diagnostics
6
Site recommendations
4
Task management
Not Rated
Local SEO
Not Rated
Social SEO
5
Mobile SEO
7
Global SEO
9
Multi-domain support
7
Integration with web analytics tools
8