SEMRush - good price, great value
September 26, 2018
SEMRush - good price, great value
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
SEMRush is used by the digital marketing department and it helps in several different areas. First, it's useful for competitor research in organic and paid search. SEMRush provides a great historical view on the traffic from these sources and we can correlate it with the marketing efforts of our competitors in different channels to see how those efforts affected their organic search positions.
Pros
- Historical traffic data: SEMRush goes a lot further back than majority of other tools in the traffic from Organic and Paid Search.
- Closest competitors research: in SEMRush you can look up your own up and coming competitors as well as competitors of your business partners.
- Keyword research: SEMRush provides the list of keywords of your competitors in Paid Search and Organic Search and it helps to get ideas on which keywords to focus our own marketing efforts.
Cons
- SEMRush is not as good in backlink analysis.
- Definitely SEMRush had positive ROI, as it's relatively affordable and provides a lot of value, especially for SEO and SEM. It helps to save time on keywords research and competitor analysis.
SimilarWeb gives a broader view across multiple marketing channels (i.e. email, display and social), but SEMRush goes a lot further back in time and sometimes it's very useful.
Ahrefs has better backlink research tools than SEMRush, but I would say that these tools should be used in a bundle.
Ahrefs has better backlink research tools than SEMRush, but I would say that these tools should be used in a bundle.
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