An SEO Specialist's Perspective
Updated March 03, 2024
An SEO Specialist's Perspective
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
We use it for our Earned Media/SEO department specifically. We use it to perform keyword research and perform competitive analyses.
Pros
- Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
- Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
- Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
Cons
- I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
- I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
- Improvement of team processes
- Increased team efficiency
SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well.
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