An SEO Specialist's Perspective
Alanna Hawley | TrustRadius Reviewer
December 04, 2018

An SEO Specialist's Perspective

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SEMRush

We use it for our Earned Media/SEO department specifically. We use it to perform keyword research and perform competitive analyses.
  • Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
  • Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
  • Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
  • I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
  • I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
  • Improvement of team processes
  • Increased team efficiency
SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well.
SEMRush is probably most useful for performing audits, especially during the sales process. Although we still use it for our ongoing clients, it seems less suited for retainer clients within an agency (where there are many clients). It seems to work much more "one-off" versus being able to wrap up a bunch of information for a client and save it.

SEMRush Feature Ratings

Keyword analysis
9
Backlink management
3
SERP ranking tracking
Not Rated
Page grader
2
Competitive analysis
8
Site audit / diagnostics
7
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
8
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated