Semrush's positive ROI when I work with clients
March 15, 2021

Semrush's positive ROI when I work with clients

Russell O'Sullivan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

My agency uses Semrush across channels of SEO, PPC, competitor research, and content marketing. We use it to gain inside information on what our client competitors are doing, how their sites are being reviewed and indexed by search engines, and it allows us to build out some great content marketing strategies that are not easily available on other platforms.
  • SEO Site Audits--Easy to run, keep on top of, and gives enough detail to make informed decisions
  • Domain Overview--Really great for competitor research and see what competitors are ranking for, paid traffic, and backlinks
  • Content Marketing--Really easy to use their content marketing tool to find new content to develop into a solid, robust content marketing strategy
  • Backlink Analysis and Audit--I do not like that its limited to a max number of what Semrush thinks are important links; it would be good if it could do a deep report on all live links
  • Position Tracking--I have found these to be out by quite a few places sometimes
  • Organic Traffic in Domain Overview--Again, its not very close based on the way it calculates search volume, position, and potential CTR
  • Cannibalization--It would be good to get some inside information in how to fix it
  • Site Audits--Sometimes it throws up issues with a site, but doesn't offer a good way to fix them
  • It's had a positive impact, due to the fact that I use it to run site audits (along with some other platforms) and I can quickly run audits and get reports
  • Great for competitor analysis, which is very powerful when sharing with clients
I use each of these products for various things with our clients, and I tend to use them in collaboration with each other or for a client need. For instance, I would use Ahrefs/Majestic to get a full view of what the backlinks are to a client site and not Semrush. I use Screaming Frog to run analysis of a site size and issues, alongside Semrush.

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

I really like how easy it is to use; it's quick and the customer service/communication are really quick. I do think that extra licenses are expensive for what they do and potentially could be lowered.

Semrush Feature Ratings

7.2
Keyword analysis
9
Backlink management
1
SERP ranking tracking
7
Page grader
Not Rated
Competitive analysis
10
Site audit / diagnostics
9
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
9
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
10
Multi-domain support
10
Integration with web analytics tools
10