Using Semrush in a Small Marketing Department
April 05, 2021

Using Semrush in a Small Marketing Department

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

Our marketing department uses Semrush for digital marketing and content management purposes. We use it to track and select SEO keywords, manage our local citations, write compelling and keyword-driven content and manage our social media presence. The analytics we get through Semush help us make better decisions about our website content and social media. We like how we can manage so many different aspects of our marketing initiatives through one platform rather than paying for multiple software.
  • Presenting data in an easy to access, understandable way
  • Accessible and thorough keyword research
  • The Content Marketing tool is great for developing blogs and product pages
  • The interface is busy and somewhat hard to navigate
  • They could add more training/help on how to use all the features/tools
  • The listing management tool doesn't always update information correctly
  • Made our marketing team more efficient
  • Helped increase our web traffic by 500%
  • Helped improve website content, which has led to higher sales
We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.

Do you think Semrush delivers good value for the price?


Are you happy with Semrush's feature set?


Did Semrush live up to sales and marketing promises?


Did implementation of Semrush go as expected?


Would you buy Semrush again?


I think that Semrush is an excellent resource for content marketing. Whether you are at a small company or an agency handling multiple companies/websites, the resources and insight provided through the SEO and Content Marketing tools are super helpful.

If you are at a smaller company, the cost of a subscription may outweigh the benefits you get. Depending on the scale of your marketing and content efforts, you may not be able to use all of the tools to their full ability.

Semrush Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Multi-domain support
Integration with web analytics tools