Item: Twilio SendGrid
Rating: 9
Author: Verified User

Overall Satisfaction with SendGrid Marketing Email

Use Cases and Deployment Scope

Currently, we utilize SendGrid for outbound emails to our registered candidates. Our business model includes 2 core groups, employers and candidates (B2B & B2C), but are connected in that we send candidates job openings from those employers. SendGrid allows us to do that in a very streamlined way, which helps greatly because our goal is to provide our candidates with the most up-to-date job openings. Our marketing department is the sole user of SendGrid at the moment as our processes are fully interconnected to SendGrid on the B2C side. SendGrid addresses our need to get job openings in front of candidates really at any moment that we would like, which includes both ad-hoc plans and structured plans.

Pros and Cons

Pros

Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.

Return on Investment

Increase of application starts for the jobs on our site.
Reporting back to our clients about how their email campaigns performed, which helps with retention.
Allows the team to be flexible when working on those campaigns.

Alternatives Considered

ExpressPigeon and Act-On Software

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon.

SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.

Other Software Used

ExpressPigeon

Likelihood to Recommend

SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful.

On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.

Twilio SendGrid Feature Ratings

Comments

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Easy to Use! Your Marketing Team Will Love It!