Item: Twilio SendGrid
Rating: 1
Author: Jennifer Lott

Use Cases and Deployment Scope

SendGrid was being used to send emails to users who signed up for newsletters. It was being used by the organization as a whole.

Pros and Cons

SendGrid sends emails on time.
Has email send reporting.
Lets you customize your emails.

Analytics

Return on Investment

Users unsubscribed, but open rate was improving.
ROI was decent.
Users were reached and the read reporting was alright.

Alternatives Considered

Constant Contact, MailChimp and ActiveCampaign

SendGrid was used only because it worked well with the user database that was created. I did not choose it. I never liked it. I think Constant Contact and MailChimp are by far the better email services.

Other Software Used

AdWords, Google Analytics, Google Data Studio

Likelihood to Recommend

Sending multiple emails to different lists - there was no way to really tell which email was being opened by which group.

SendGrid - Not for everyone.

Modules Used

Overall Satisfaction with Twilio SendGrid