A Powerful Tool For Non-programmer Data Analysis With Room For Improvement
Updated August 23, 2022

A Powerful Tool For Non-programmer Data Analysis With Room For Improvement

Nick Lundgren | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sigma Computing

We use Sigma Computing as a data analysis and visualization tool for performance marketing and website analytics data stored in a cloud data warehouse. We needed a user friendly interface to generate analyses of large streams of client paid media data, that allowed for distribution of visualizations internally and externally that allowed for access control.

Pros

  • User interface.
  • Integration with other related services.
  • Loading speed.
  • Friendly learning curve.

Cons

  • Library of visualization types.
  • Standardization of advanced features across visuals.
  • Support articles for specific features.
  • The largest positive impact has been saved time compared to building similarly functional dashboards through less powerful tools.
  • Product is still in development so we are being forced to migrate our dashboards to a new setup to retain functionality.

Do you think Sigma Computing delivers good value for the price?

Yes

Are you happy with Sigma Computing's feature set?

Yes

Did Sigma Computing live up to sales and marketing promises?

Yes

Did implementation of Sigma Computing go as expected?

Yes

Would you buy Sigma Computing again?

Yes

Sigma Computing is significantly faster and more versatile than Data Studio integrations for marketing data.
While it is less powerful than Tableau for data visualization, it is much easier to use due to its spread sheet like user interface.
Microsoft BI is a middle ground but is more focused on internal analyses than client facing data visualizations.
Sigma Computing is a great tool for an organization that does not have access to expert database developers or programmers that would be able to operate a more customizable tool. Sigma's spreadsheet-like user interface is relatively straightforward for users who don't understand the intricacies of database management. The user admin features are advanced and allow for granular access control.

Sigma Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
7.0
Pixel Perfect reports
7
Customizable dashboards
7
Report Formatting Templates
7
8.0
Drill-down analysis
8
Formatting capabilities
8
Report sharing and collaboration
8
8.6
Publish to Web
8
Publish to PDF
9
Report Versioning
9
Report Delivery Scheduling
9
Delivery to Remote Servers
8
7.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
7
Access Control and Security ()
Not Rated
Mobile Capabilities ()
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

Using Sigma Computing

The heaviest users of Sigma are our marketing data analysts. They perform aggregation and analyses of various paid media and website traffic analytics data for clients of our ad agency. Analyses include content effectiveness, paid media ROI analyses and client facing performance reporting. Other users include clients who view data and performance marketing team members who use dashboards to optimize media campaigns.
5 - Our data analysis team is comprised of business analysts with a technical analysis background. They have a working knowledge of relational databases and schema but are not data engineers.
  • Paid media analysis
  • Client facing reporting
  • Multi-source website traffic data aggregation
  • Internal budget/finance dash for accounting
  • User access history for tracking account based resourcing
  • Thought leadership focused public facing analysis
While it is not perfect, there are no critical missing features that would warrant us investing the resources to rebuild our analysis dashboards and client facing reporting in a different data viz platform.

Using Sigma

ProsCons
Like to use
Easy to use
Well integrated
Convenient
Inconsistent
Lots to learn
  • Basic spreadsheet type analyses
  • Basic data visualizations (bar charts, etc.)
  • User access control
  • Advanced formulas have limited documentation
  • Troubleshooting broken formulas
Overall the platform is easy to use and hast 90% of desired features, however it is still early stage and some critical features from earlier versions were temporarily removed while the new version was being rolled out.

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