Marketing in retail real estate
December 05, 2017

Marketing in retail real estate

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Social Studio

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all properties while still being reviewed by corporate for quality assurance purposes.
  • Quality Assurance
  • Easy to Use
  • Sharing Ability
  • Only seeing posts for one property after post is scheduled would be ideal
  • Live Chat would be ideal
50 - Marketing employees
  • I do not have any complaints
It was implemented by my corporate office.
I feel as if social studio is well suited for scheduling posts; however, it would be more beneficial if it chose when to schedule posts (i.e. general weekly postings) based on when you had the most followers online for all social media. SMART technology should be added to the program.

Salesforce Social Studio Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
10
Sentiment analysis
7
Broad channel coverage
7
Content planning and scheduling
7
Audience targeting
7
Content optimization
7
Workflow management
10
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
7
Lead generation
7
Content marketing
7
Paid media management
7
Campaigns and promotions
7
Twitter
7
Facebook
9
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated