Social Studio - Good Basic Tool, but Expensive
August 01, 2017
Social Studio - Good Basic Tool, but Expensive
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)
We used Social Studio to monitor our brand presence on social media, as well as benchmark our social presence against our main competitors. We also used it to determine trending topics, discover what pieces of our content were resonating with our audience and generate high level reports for our executives, from VPs up to the president of the company.
- Social listening - pulling in mass amounts of data.
- Publishing - creating a content calendar and publishing to multiple platforms.
- User interface - it has a fairly intuitive UI.
- Analytics - the analytics are very surface level and leave something to be desired. It lags behind other tools like Sprinklr or crimson hexagon.
- Topic profiles - the idea of "topic profiles" to power searches can be confusing and is inefficient.
- Reporting - The auto-generated reports weren't very good. I generally exported raw data to Excel and created my own reports after scrubbing the data.
3 - All of the people in my organization who used Social Studio were within the marketing and communications function. I was the main super user. I was in the tool almost every day and managed all other users. Other people who used the tool included the social media community manager and some marketing coordinators who were responsible for specific marketing functions within the business who needed to report to their executives.
- We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
- While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
- There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (crimson hexagon).
Social Studio is most comparable to Meltwater in that they both have very basic analytics capabilities, but pull in mass amounts of data. crimson hexagon, Sprinklr and Cision all have much more advanced social media analytics capabilities, although they are potentially more expensive. Despite the expense, their superior features make them a more valuable tool for large organizations.