A great tool for big organizations
December 18, 2017

A great tool for big organizations

Andrea Casano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers. After the project was closed, it was mainly used by ICT and commercial communication department to monitor some social indicators and to support the [marketing] plan.

Pros

  • Easy to use
  • Post Calendar
  • Collaboration Module
  • Nice Workflow

Cons

  • Learning curve
  • Maybe too much information to be analyzed together
  • Some features, that initially were available, are missing with last releases
In our organization, Social Studio is used mainly by the commercial communication people, by the social caring group and by the ICT demand representatives.
  • It helped us a lot to identify and merge different customers in the same property studying their social profiles
  • It has simplified our processes with the content calendar
We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.

Social Studio would be great for studying all the metrics associated with your social and digital properties. It can be a valid help to schedule your posts and to evaluate their impact on your followers or on your customers. Obviously, [being] associated with the Salesforce family products, it will allow you to integrate insights across different platforms. If you need specific information related to your property on Facebook, the platform offered by the same book would be more useful.

Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings

6.3
Boolean keyword searches
7
Filtering out noise/spam
5
Broad channel coverage
7
7.3
Content planning and scheduling
7
Audience targeting
8
Workflow management
7
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
8
7.0
Content marketing
8
Paid media management
5
Campaigns and promotions
8
7.2
Twitter
8
Facebook
6
Google+
8
Instagram
6
YouTube
8
5.0
Campaign success analytics
5
Real-time tracking
5
6.0
Role-based user permissions & privileges
7
Mobile access
5

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