Overall Satisfaction with Sprout Social
Sprout Social is primarily used by my organization to generate reports on our social media progress across Facebook, Twitter and LinkedIn. We use it to standardize and measure values including followers, posts, engagements and clicks. We typically measure these month over month and include these numbers in our reports to senior leadership.
- Measure your own social media data and analytics across most social channels.
- If you are an agency, you can manage the social media publishing and reporting for other organizations.
- After publishing ads first party, you can use the Smart Inbox feature to engage with comments on your ads (Facebook and Instagram)
- Sprout Social can do quite a lot, but you will have to pony up for the higher tiers to access competitive analyses, automation and collaboration features.
- For rich user-generated content functionality, you may need to double up and seek out an additional platform.
6 - On the Marketing side, it is used by both our developer and operations manager for reporting. We could use it for publishing but we possess another tool to do that. On our agency side, roughly four paid digital marketing specialists use this to manage client social media and report on it.
- We use it in a limited fashion, so it primarily is just cost effective at generating cross platform reports versus having someone manually create them across multiple channels.
- For agencies who manage client social media, this is an especially cost effective tool as managing more clients with less effort will generate a larger bottom line.
- It helps improve the quality of data in our department reports, in terms of the social value measured, and the visual appeal of easy to understand graphs for shareholders.
Personally, I found the interface for Hootsuite less user friendly, and felt Spout Social had a cleaner interface that was easier to use. Feature to feature, Hootsuite and Sprout were fairly comparable, but I found Sprout Social to be more affordable. Regarding publishing social media, we have opted to use CoSchedule instead. While Sprout Social has more robust listening and publishing features, CoSchedule is also a project management platform for the entire marketing team, so the social publishing ties more nicely into that platform then using this standalone one.
We use it strictly to save time and efficiently create reports and graphs that can be dropped onto slides or in department reports. It's a huge time saver and worht the $40 a month, but also we could populate these manually at zero cost if we wanted to. It comes down to bandwidth and how much time you want to spend on something versus the cost. On an agency level, this would be exponentially helpful, but if you are using the tool for yourself, it may not be necessary.