Turn your sprout of a social media account into a massive oak
January 08, 2020

Turn your sprout of a social media account into a massive oak

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

Sprout Social is a definite time saver for any company that’s heavily invested in its social media presence, especially marketing firms that manage numerous accounts. It allows users to post across multiple social platforms and also view detailed analytics. Analytics also help users to determine what social strategies are effective and adjust accordingly.

Pros

  • Schedule posts across multiple social media accounts and platforms.
  • View detailed analytics.

Cons

  • Certain social channels scale back exposure on social posts stemming from third-party platforms. This needs to be resolved to maximize effectiveness.
  • Mobile app lacks the full functionality of browser version.
10 - Sprout Social was used by all marketing representatives within my company.
  • Positive ROI impact as a time saving device for organizations with a large social presence.
  • Positive ROI impact due to its ability to boost engagement through analytics.
Sprout Social has a more intuitive interface with a wider array of functions. What sets it apart the most is its analytics, graphs, and reporting. Sprout Social presents data in a way that can be shown to clients and easily digested. By showing what works and what doesn’t, Sprout Social puts its users in the best position to succeed on social media.
Sprout Social is ideally suited for organizations posting in high volumes and across multiple social media outlets. Sprout Social allows users to post entirely from within one platform and schedule posts in advance, thereby saving significant time. For organizations only making occasional posts in one or two social channels, they may be better off posting directly within those social channels. It’s cost effective and, depending upon the outlet, allows for higher engagement.

Sprout Social Feature Ratings

7.0
Boolean keyword searches
7
Sentiment analysis
Not Rated
Broad channel coverage
7
7.8
Content planning and scheduling
8
Audience targeting
7
Content optimization
8
Workflow management
8
7.0
Automated routing and prioritization
Not Rated
Customer interaction histories
7
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
8
7.0
Twitter
9
Facebook
7
LinkedIn
6
Google+
Not Rated
Instagram
6
Pinterest
Not Rated
8.0
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
Not Rated
6.5
Role-based user permissions & privileges
7
Mobile access
6

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