Sprout Social Can Work for You if Nothing Else Will
November 19, 2019
Sprout Social Can Work for You if Nothing Else Will
Score 6 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Sprout Social
Sprout Social was used in conjunction with Meltwater this past year. We used Sprout to schedule LinkedIn posts and pull analytics on an ad-hoc basis for client requests. Sprout gave high-level analytics for our social performance, but was not able to be the standalone software for our needs because it wasn't as robust as we had hoped.
- Sprout Social has a mobile app that is pretty helpful when on the go. It's an easy way to get a snapshot to see if something is working, or if you need to alert a team member to edit/pull a post.
- Analytics are easy to understand. The report graphics and insights are easy to comprehend and are client ready with little to no added context.
- Campaign and social tracking setup is easy and does not take long to back load and populate.
- When acquired in conjunction with other service offerings such as Meltwater's Engage platform, the use and necessity of this tool can get lost.
- During the purchase of the software(s), it would have been helpful to do a deeper dive into Sprout's capabilities, instead of treating the "on-the-go" software like an after thought.
- Android capabilities were lacking compared to iOS, so team members struggled to engage and use the software when they needed to.
7 - I manage a social media support team of six who are responsible for engaging with all users who comment on our brand's posts. Given their responsibility to be online from 8 am until 12 am in shifts, they used Sprout Social on the go when needed to see posts, understand context, give insight if comments were inappropriate, or if the post should be pulled down.
- Considering we left Sprout Social for something more inclusive, I can't say that the software had any (positive or negative) effect on our ROI.
- Using Sprout Social, our team had few technical issues, so their performance and speed to engage did not suffer.
- After switching from Sprout Social, we did save over $5K annually on a different service.
- Union Metrics and Radian6
Prior to switching, we chose Sprout Social because we learned that competitor brands were using this service, and it made sense to align under the same software. However, once comparing actual needs, and looking at how teams navigate the software, it didn't make financial or technical sense to continue using Sprout Social. We are still users of Union Metrics for analytics only, and appreciate how simple the layout is, and how easy it is to track a new social profile. Unfortunately, Union Metrics doesn't have LinkedIn capability, but the cost compared to Sprout more than makes up for that.