We enjoy Sprout Social!
October 25, 2024

We enjoy Sprout Social!

Nikonie Brown-McManus | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Sprout Social

We use Sprout Social to post on our social media platforms, track engagements and other analytics, and track social campaigns. The product addresses business problems that involve social media like "What content resonates with audiences?" or "What's working and what isn't?" or "How is LinkedIn or Instagram content doing?"

Pros

  • Analytics
  • Social media posting
  • Viewing the "content calendar"
  • Creating campaigns for specific moments of time

Cons

  • Price
  • The ability to use Later's Linkinbio instead of Sprout's
  • Having social listening trials for users
  • Time saving
  • Doing more post
  • Engagement has increased
Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
It's very easy to use, especially after onboarding with a Sprout representative. I know exactly where to go every day for whatever task I need to do. It's also easy to explore other things that Sprout does. I like to poke around from time to time to see what else they have.
I selected Sprout because it was more comprehensive in everything we needed. We previously used Meltwater and it was fine for posting and analytics, but we weren't able to see everything we posted in the calendar view like we can with Sprout. Even if we posted in the native app, it shows up on Sprout's calendar, which is helpful.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I would recommend Sprout because it's excellent at pulling the data I need for my social posts. It's also great for posting on different platforms. I also enjoy the AI Assist for drafting posts. I don't always use the exact copy, but it helps inspire how I update the copy.

My only big issue with Sprout is the price. It's definitely worth it, but working for a nonprofit, you have to really sell it to get approval. Luckily, I was able to sell it to leadership!

Sprout Social Feature Ratings

Listening/monitoring ()
Not Rated
9.7
Content planning and scheduling
10
Audience targeting
9
Content optimization
10
Engagement ()
Not Rated
8.0
Content marketing
8
9.3
Twitter
8
Facebook
9
LinkedIn
10
Instagram
10
9.7
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
9
9.5
Role-based user permissions & privileges
10
Mobile access
9

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