Sprout Social Is A Major Time Saver For Any Social Media Marketing Team
December 19, 2024

Sprout Social Is A Major Time Saver For Any Social Media Marketing Team

Daisy Baran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

We use Sprout Social to schedule and organize content in advance. We also use it to reply to direct messages. The workflow feature is especially important because I supervise students who reply and I can review their reply for professionalism and accuracy because they reply on Sprout Social through workflow. We also use the calendar feature a lot to write note on what we want to post

Pros

  • Approval workflow on Direct Messages
  • User friendly interface
  • user based system works great for teams with multiple people

Cons

  • With posting instagram stories, I will I could use the button feature in instagram through Sprout Social
  • I don't think its "tone" identifier is that accurate when abbreviations are used - ex. lol, tbh, wtf wtc.
  • Saves us time with social media
  • Allows approval flow from supervisors very fast and efficient
  • Helps us keep track of multiple content project at once clearly
Yes, Sprout Social helps keep us very organized. I don't think we utilize all the features to its biggest extent, but due to our org size and team member quantity, it has everything we need. I have nothing else I can think of that I would change about the organization. The use interface tabs and sections are also very clear to navigate and I find that when I am training someone on Sprout Social they are intuitive and easy to learn.
Someetimes our accounts disconnect, which might be a security thing but it is annoying to have to reconnect the accounts every few months.
Sprout Social is very usable. Like I said before, I am the person responsible for training people on Sprout Social, and they usually catch on super quick because the user interface and flow of the software is really intuitive and makes sense.
We were between Sprout Social and Hootsuite and I wasn't in the room when the final decision was made.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

When it comes to making sure responses from other team members is in our "approved language" and writing style, the approval workflow makes that a breeze and cannot love it more. I think it's perfect. In terms of a scenario, where it's less appropriate would be during emergency communications where the urgency of posting crisis comms makes me want to work directly in the app.

Sprout Social Feature Ratings

Boolean keyword searches
2
Filtering out noise/spam
2
Sentiment analysis
2
Content planning and scheduling
9
Workflow management
9
Automated routing and prioritization
2
Customer interaction histories
7
Bulk actions
7
Lead generation
9
Content marketing
9
Instagram
9
Campaign success analytics
9
Role-based user permissions & privileges
9
Mobile access
6

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