Great Tool for Organic Social Media Content Management and Reporting
February 11, 2025

Great Tool for Organic Social Media Content Management and Reporting

Shiela Negron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools to curate content based on data and create a proactive approach to communications on the individual platforms that the organizations uses. These tools have helped to improve the engagement and reach of our external communication efforts and proved a positive ROI.

Pros

  • Keeps content organized
  • Easy to use
  • Provides in-depth real-time data on performance
  • provides listening sentiment around the organizational brand

Cons

  • The tags could be located across different views on the platform itself
  • organizational branding could be added to the reporting function
  • selecting different copy for different platform within the individual posts
  • This tool saves time and keeps content organized
  • The tool has provided a positive ROI for the organization
  • The tool is very intuitive and easy to use
Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, counting the organic leads, and looking for other KPIs that positively contribute to the ROI benchmarks set forth by the organization.
We have integrated Sprout with Employee Advocacy as well as Google Analytics. It was a very easy process that anyone can do. Sprout is very to use and the instructions provided are very detailed, aside from that there is always support available to answer questions or walk an employee through the steps of integration.
Sprout Social has a very user friendly interface and a lot of features to offer. It has a centralized platform which makes it easy to manage, publish, schedule, review, and report data. The investment is definitely worth it for having the necessary tools for social media effectiveness. The platform allows the process of streamlining content sharing across social channels easy and efficient.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I find Sprout Social to be one of the easiest most user friendly planning and organizational platforms for social media. The reporting functions are very helpful when determining best performing content and providing recommendations for future content. The Employee Advocacy tool is something my organization has started using and is also a very intuitive and user friendly experience. Overall a great tool.

Sprout Social Feature Ratings

8.0
Boolean keyword searches
8
Filtering out noise/spam
6
Sentiment analysis
10
Broad channel coverage
8
9.5
Content planning and scheduling
10
Audience targeting
10
Content optimization
8
Workflow management
10
8.0
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
6
8.0
Lead generation
6
Content marketing
10
7.8
Twitter
10
Facebook
8
LinkedIn
6
Google+
6
Instagram
8
Pinterest
9
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

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