I like SpyFu. You will too.
Angela Lyons, MBA | TrustRadius Reviewer
Updated August 27, 2019

I like SpyFu. You will too.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

The marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.
  • Educational resources
  • Competitor information
  • Intuitive interface
  • Affordable price
  • I can't think of anything in particular that needs room for improvement.
  • SpyFu has helped me reduce wasted Google Ads spend by narrowing my focus to more appropriate keywords
  • SpyFu has allowed me to be more creative with keywords by giving me ideas
  • SpyFu has enabled me to more effectively use keywords in my content
Other tools I looked at were too expensive and too confusing.
Spyfu is great for both PPC and SEO keyword research. You can also see what your competitors are doing which can give you ideas for your own company.

I really like the feature that allows me to see ads that competitors are using.

Kombat is fun because you can compare yourself with competitors and see where there are similarities and differences.

SpyFu Feature Ratings

Keyword analysis
10
Backlink management
10
SERP ranking tracking
10
Page grader
Not Rated
Competitive analysis
10
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
10
Social SEO
10
Mobile SEO
10
Global SEO
10
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated

Using SpyFu

1 - Marketing
No support is required
  • Research key words for paid search
  • Research key words for SEO for content
  • See what competitors are doing
It's intuitive, they offer great educational resources and we continue to spend a lot of money on paid search. We are trying to boost our organic search as well.