Overall Satisfaction with SpyFu
I use it to provide competitive analysis for clients, specifically when I am performing a marketing and brand audit. This helps me to establish a baseline with the client on what they are up against, so we can attack with intention. :)
- The domain overview is extremely helpful - for CEOs, this dashboard is exactly the kind of quick hit, at-a-glance experience they want to see.
- Worst performing and top performing keywords for paid search - this is an invaluable tool to determine how to approach paid against a competitor.
- To adwords to buy - this is obviously a wonderful bit of intelligence for testing, and for the most part, holds up in battle testing.
- Reporting is terrible - meaning, the PDF feature does not lay out correctly.
- It's been positive for my business because I've used it as a selling feature of my business.
I like the user experience better with SpyFu which overall was the deciding factor in my going with SpyFu.