Frictionless, affordable, and badass competitor intelligence you can act on right now!
Sylvia Flores | TrustRadius Reviewer
December 21, 2018

Frictionless, affordable, and badass competitor intelligence you can act on right now!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

I use it to provide competitive analysis for clients, specifically when I am performing a marketing and brand audit. This helps me to establish a baseline with the client on what they are up against, so we can attack with intention. :)
  • The domain overview is extremely helpful - for CEOs, this dashboard is exactly the kind of quick hit, at-a-glance experience they want to see.
  • Worst performing and top performing keywords for paid search - this is an invaluable tool to determine how to approach paid against a competitor.
  • To adwords to buy - this is obviously a wonderful bit of intelligence for testing, and for the most part, holds up in battle testing.
  • Reporting is terrible - meaning, the PDF feature does not lay out correctly.
  • It's been positive for my business because I've used it as a selling feature of my business.
I like the user experience better with SpyFu which overall was the deciding factor in my going with SpyFu.
I think it's an excellent tool for marketers to keep a consistent eye on their competitive landscape so they can pivot as required. But the reporting feature is not great and creates an additional layer of hands-on manual work.

SpyFu Feature Ratings

Keyword analysis
10
Backlink management
10
SERP ranking tracking
3
Competitive analysis
10